The Era of the Entrepreneuse

As a woman, it always makes me proud to see women step up and take on active roles in society. We have come a LONG way from the days of oppression when women were supposed to be obedient and follow the lead of their men. Whether they are at the helm of large corporations or making their way up the corporate ladder, I think their most notable role is as Entrepreneuses!

Anything they chose to take on, they master! Two women in the US left their high-profile jobs to start their own cup cake bakery and a few months in, they started a waiting list to accommodate their thousands of DAILY orders. I’m not insinuating that women should be baking, simply pointing out their amazing strength as entrepreneuses.

Long gone are the days when women felt powerless, we have not only made great strides to gain a position in society but beyond this, we helping women around the world feel a sense of empowerment through every achievement we realize.

It is known that women have a natural ability to multitask and this is probably the main reason why they manage to juggle family life, personal growth and business. Wherever you turn, in civilized countries at least, the world is embracing and glorifying women in their leadership roles. I’m proud to belong to a generation of women that are continuously pushing the envelope and thriving in industries they were deprived of in the past.

You go Girls!!



About Rouba

Rouba a.k.a. Roobz, was born in Lebanon in 1975. She is a communications consultant who has been working with brands and companies across the Middle East and North Africa for the past 20 years. Rouba is also a writer, singer and songwriter who has been performing since the age of 7. She is known for her outspoken views on women’s rights and constant encouragement to those around her. The Lebanese native lived in the US and around the Middle East before relocating to Dubai in 2013 where she lives with her husband and two children, Omar and Naya. In 2011, she began her quest to “Find Her Venus” and fulfill her lifelong goal of recording and launching her first music album which was released in 2012. Today she manages her own boutique communications agency in Dubai and performs at Musichall - one of the most sought out live music clubs in the country. You can view some of her videos on

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