Only When it Feels Right


We constantly hear of the power of intuition but we rarely follow it or actually truth be told; very few of us know how to use it!

Psychologists refer to intuition as mental matching; meaning interpreting situations by association and referencing to our past experience.

For example, a doctor can take one look at a woman suffering from fatigue and shortness of breath and diagnose it as anemia thus showing immediate understanding of the situation.

Whatever rationale we use to define it, the bottom line is that it is that deeply routed voice from within us that guides us through challenging situations if we let it It is the voice that gives us the first answer to a mathematical question – right before we question it, overanalyze it and wind up going for the wrong answer! This eventually leads to the disappearance of this wonderful built-in feature!


Dr. Antoine Bechara – a psychologist at the University of Southern California found that the absence of intuition could lead someone to become cognitively paralyzed! He ran an experiment on brain-damaged patients who could not form emotional intuition when making a decision… Apparently it took them two hours to decide between two kinds of cereal!

Blessed are those who can make quick decisions be it through natural intuition or a magic eight ball… They just choose a path and go for it without ever looking back… This mostly comes with experience although, in my view, we are all born with intuition!

We sometimes resort to friends and family for advice when in fact the answer lies within us Intuition is like a muscle that needs training for it to become effective and loud enough for us to hear… Unless of course, we retained this skill from childhood and learned to trust in it enough to keep it around!


They say that if you are at a crossroad and can’t decide which way to go: sit down! 🙂 Thing is that you might not always make the soundest decisions and if we don’t do something about it, any decision can turn into a dilemma, but if you train yourself to be willing to face the results no matter what happens, you wind up building up your “come what may” attitude… Whatever happens, you will deal with it just the way you dealt with everything else in your life so just jump… Eventually, your intuitive muscles will spring back to life…


About Rouba

Rouba a.k.a. Roobz, was born in Lebanon in 1975. She is a communications consultant who has been working with brands and companies across the Middle East and North Africa for the past 20 years. Rouba is also a writer, singer and songwriter who has been performing since the age of 7. She is known for her outspoken views on women’s rights and constant encouragement to those around her. The Lebanese native lived in the US and around the Middle East before relocating to Dubai in 2013 where she lives with her husband and two children, Omar and Naya. In 2011, she began her quest to “Find Her Venus” and fulfill her lifelong goal of recording and launching her first music album which was released in 2012. Today she manages her own boutique communications agency in Dubai and performs at Musichall - one of the most sought out live music clubs in the country. You can view some of her videos on

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