For the love of LOVE


Millions of people woke up to a new day this February 14th filled with promises of eternal, unconditional and profound love. You can have the most challenging, unstable and loveless relationship all year round, but not on Valentine’s Day! Somehow, this “memorial” day that originally marked the death of Christian martyrs has evolved since its inception in 496 AD, into a magical one that has the power to cover everything in hearts, chocolates and flowers all in the shade of red.

We have the media to thank for this beautiful evolution that now generates a major peak in the annual sales of hotels, food and beverage outlets, alcohol producers, jewelry stores, airlines, retail outlets, chocolate manufacturers and flower shops to name but a few! Don’t’ get me wrong, I love LOVE; just pointing out the frenzy that’s all…

Even though the idea of Valentine’s Day may seem off-putting to some, especially the single people out there and particularly to the Muslim cleric who a few days ago advised all “real Muslims” to stay away from this forsaken celebration, I must admit, it is probably one of the most spiritual commercial propositions of our time. All sales volumes and propaganda aside, here we are granted an opportunity to remember to LOVE: the epiphany of giving! Even though I think our attitude towards everyone around us, not just our direct loved ones, ought to be full of love all year round, I think it’s great that we feel compelled to love a little more on this day. There is a saying that reads “It doesn’t matter who you love or why you love, so long as you love,” almost confirms our innate need to give as well as receive love. We are not talking about the possessive or sick love, but of the pure kind that is reflected in a smile, a kind gesture, appreciation and respect…. So whether it’s a friend, a colleague, a clerk at the local supermarket or a neighbor, just spread the love!







About Rouba

Rouba a.k.a. Roobz, was born in Lebanon in 1975. She is a communications consultant who has been working with brands and companies across the Middle East and North Africa for the past 20 years. Rouba is also a writer, singer and songwriter who has been performing since the age of 7. She is known for her outspoken views on women’s rights and constant encouragement to those around her. The Lebanese native lived in the US and around the Middle East before relocating to Dubai in 2013 where she lives with her husband and two children, Omar and Naya. In 2011, she began her quest to “Find Her Venus” and fulfill her lifelong goal of recording and launching her first music album which was released in 2012. Today she manages her own boutique communications agency in Dubai and performs at Musichall - one of the most sought out live music clubs in the country. You can view some of her videos on

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