Why Diets Just Don’t Work


I have personally been on a diet for the past 30 years and can tell you firsthand that it is a pointless exercise if your intention is to lose weight for good. If you enjoy the yoyo effect every year right before your cousin’s wedding, that trip to Paris, graduation or summer as you scramble to knock off a few kilos just in time for swimsuit season then by all means, please proceed!


Obesity is on the rise all over the world – a joy for the hundreds of thousands of opportunists out there that have created a multi-billion dollar fat loss industry out of it. The diet plans, books, pills – both over and under the counter, machines, creams, surgeries, you name it – they have it all fueled by brushed up before and after pics! Even a brain surgery some mad scientist came up with to place a sensor in the brain that reduces the desire for food… Brain surgery? Really?


Most of these so-called “procedures” will not cure the real problem: our unhealthy relationship with food! This is supposed to be one of the most enjoyable part of life yet the media’s misconstrued image of what we are supposed to look like and weigh has driven so many to seek an unattainable look. People who diet are 8 times as likely to develop an eating disorder as people who don’t because they focus on what they can’t, shouldn’t and mustn’t consume!


One thing we need to come to terms with is that food will always be around and that whether it is a diet program or diet food delivered in a box, it is far from being a long-term solution. Psychologists confirm that since dieting, by definition, is a temporary food plan, it won’t work in the long run. Psychology Today – my favorite magazine – confirms that about 95% of people who lose weight by dieting will regain it in 1-5 years.


Gastric bypass, mini bypass, sleeve bypass – there is no bypassing this one! It should be about seeking balance and not last minute quick fixes. We have to rehabilitate our attitude towards our food choices. There are numerous ways to go about it and there is a system out there to help but ultimately, you have a perfect physical structure and instinct that are inclined to help you moderate your intake and exercise regimen at a pace suitable to you. Next time you see a chocolate box in front of you and you feel like having a piece… have “one” and enjoy it… Be active, walk, do the mambo, cartwheels, whatever suits your fancy so long as you start to make “conscious” choices… Above all… Let your body be your guide!







About Rouba

Rouba a.k.a. Roobz, was born in Lebanon in 1975. She is a communications consultant who has been working with brands and companies across the Middle East and North Africa for the past 20 years. Rouba is also a writer, singer and songwriter who has been performing since the age of 7. She is known for her outspoken views on women’s rights and constant encouragement to those around her. The Lebanese native lived in the US and around the Middle East before relocating to Dubai in 2013 where she lives with her husband and two children, Omar and Naya. In 2011, she began her quest to “Find Her Venus” and fulfill her lifelong goal of recording and launching her first music album which was released in 2012. Today she manages her own boutique communications agency in Dubai and performs at Musichall - one of the most sought out live music clubs in the country. You can view some of her videos on www.youtube.com/roubazeidan

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