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The Era of the Entrepreneuse

As a woman, it always makes me proud to see women step up and take on active roles in society. We have come a LONG way from the days of oppression when women were supposed to be obedient and follow the lead of their men. Whether they are at the helm of large corporations or making their way up the corporate ladder, I think their most notable role is as Entrepreneuses!

Anything they chose to take on, they master! Two women in the US left their high-profile jobs to start their own cup cake bakery and a few months in, they started a waiting list to accommodate their thousands of DAILY orders. I’m not insinuating that women should be baking, simply pointing out their amazing strength as entrepreneuses.

Long gone are the days when women felt powerless, we have not only made great strides to gain a position in society but beyond this, we helping women around the world feel a sense of empowerment through every achievement we realize.

It is known that women have a natural ability to multitask and this is probably the main reason why they manage to juggle family life, personal growth and business. Wherever you turn, in civilized countries at least, the world is embracing and glorifying women in their leadership roles. I’m proud to belong to a generation of women that are continuously pushing the envelope and thriving in industries they were deprived of in the past.

You go Girls!!

Rouba

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Beauty in the “I” of the beholder

 

Dove's campaign for real beauty

Growing up with a chronic eating disorder and major weight issues has probably been one of the most humbling experiences I have ever been through in my life. Unless you have had weight issues, then you have no idea what it’s like to go to school, college or try to socialize with the world carrying excess weight. The world was so quick to judge my entire personality by my so obvious flaw and rule me out immediately. Because of my determination to try and fit in, I had to work three times as hard as my beautiful friends to get the stamp of approval. I had to be funnier, smarter, and more intellectual. My acquired ability to focus on the bright side made me direct my pain towards music and I managed to get a career out of singing for relief! I had become an expert at fitting in and this skill came in quite handy when I started working with brands on reputation management and public relations…

Coming from Lebanese roots was a cherry on the cake… If you know anything about Lebanon then you would know they like their women thin! Not only that, but women are under tremendous pressure to look perfect all the time – as if they were celebrities hounded by paparazzi….

What’s funny is that the “quick-to-judge” behavior is very much innate! Research actually confirms that people tend to view attractive / beautiful people as more intelligent, friendly and competent than average-looking people. Kids even share that sentiment! When kindergarteners were asked to choose between an average looking teacher and an attractive one, guess who these little innocent minds chose? Yes: the more attractive one… Another study published in Psychological Science, found that people pay closer attention to those they find attractive – truth be told – we are all guilty of that! Beauty is just great to look at… that’s why God created it in the first place…

One thing I found interesting in that study was: it reaffirmed that beauty is indeed in the eye of the beholder. The participants interviewed were totally receptive to the positive traits of people they personally found attractive irrespective of whether others found them to be or not… Hurray! There is hope 🙂

Another bright side to this is that researchers have found that people can still look attractive to others beyond classical esthetic perfection… Thanks to what some of us call that “somethin somethin”, which is a mix of personality, charisma, physical grace and body language that make a person more attractive. This state can only be reached with the help of positive energy and self-confidence but at least… It is accessible to all those who seek it – naturally beautiful people included!

Truth is that when we feel good about ourselves, we look good and vice versa; both states of mind are visible to the world – kind of like dogs smelling fear and in this case the world catching on to lack of self-worth! Instead of making ourselves miserable because of physical flaws here and there, let’s tap into our strengths and I bet you have many of them! If anything, I don’t blame society for the pressure it put me through, in fact, I consider it a blessing! After all, I have found my flaws to be a filtering system… yes! To filter out the shallow people from my life… I enjoy their company and all but I leave the quality time for those who are profound enough to realize that physical appearance is only temporary and what we need on the long hall is depth, sensibility and intelligence that ultimately create a lovable person!

Keep it positive!

Rouba

 

 

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For the love of LOVE

 

Millions of people woke up to a new day this February 14th filled with promises of eternal, unconditional and profound love. You can have the most challenging, unstable and loveless relationship all year round, but not on Valentine’s Day! Somehow, this “memorial” day that originally marked the death of Christian martyrs has evolved since its inception in 496 AD, into a magical one that has the power to cover everything in hearts, chocolates and flowers all in the shade of red.

We have the media to thank for this beautiful evolution that now generates a major peak in the annual sales of hotels, food and beverage outlets, alcohol producers, jewelry stores, airlines, retail outlets, chocolate manufacturers and flower shops to name but a few! Don’t’ get me wrong, I love LOVE; just pointing out the frenzy that’s all…

Even though the idea of Valentine’s Day may seem off-putting to some, especially the single people out there and particularly to the Muslim cleric who a few days ago advised all “real Muslims” to stay away from this forsaken celebration, I must admit, it is probably one of the most spiritual commercial propositions of our time. All sales volumes and propaganda aside, here we are granted an opportunity to remember to LOVE: the epiphany of giving! Even though I think our attitude towards everyone around us, not just our direct loved ones, ought to be full of love all year round, I think it’s great that we feel compelled to love a little more on this day. There is a saying that reads “It doesn’t matter who you love or why you love, so long as you love,” almost confirms our innate need to give as well as receive love. We are not talking about the possessive or sick love, but of the pure kind that is reflected in a smile, a kind gesture, appreciation and respect…. So whether it’s a friend, a colleague, a clerk at the local supermarket or a neighbor, just spread the love!

 

Rouba

 

 

 

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This is ME Take it or Leave it

Whether we are introverted or extraverted, chances are at some point in our lives, we struggled to fit into a social circle at school, at work, in the neighborhood, at a club… Be it gender, social class, nationality, orientation or physical appearance, there is always a reason behind this feeling of rejection… Being the social creatures that we are, we have a profound need for acceptance in order to function optimally and so engaging with the community around us is a necessity according to psychologists who found that even the most self-confident of us remain influenced and aware of the opinions of others particularly of their perception of us.

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Why Diets Just Don’t Work

 

I have personally been on a diet for the past 30 years and can tell you firsthand that it is a pointless exercise if your intention is to lose weight for good. If you enjoy the yoyo effect every year right before your cousin’s wedding, that trip to Paris, graduation or summer as you scramble to knock off a few kilos just in time for swimsuit season then by all means, please proceed!

 

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How it All Began…

 

 

I have been overweight since as far as I can remember and according to my parents it all started when I was 6 months old! My mother had to travel and left me with my grandparents for what was supposed to be 2 weeks… A week after my mother left, the war broke out in Lebanon and the airport was closed down… For six months! I wound up staying with my grandparents that entire time being fed an average of 6 to 8 times a day… I’m not talking light meals here… I’m referring to the old traditionally renowned “healthy” meals such as mashed bananas with biscuits and sugar! That feeding frenzy continued till my mother came back… She could hardly recognize her newly inflated child… It was then that I learned the art of comfort eating by replacing my mother’s absence with food… That stayed with me for the rest of my life and I grew up to be the fat kid in pre-school, school and of course: HIGHSCHOOL! Worst of all… Not only was I in a tough environment, I was in a French school and if you know the French, you would know that they love their women skinny… veeeeery skinny…

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Oh How I Love ME – Let Me Count The Ways Why you should put yourself first

How many of us are busting our humps every day trying to build a career, make a living and provide for our families or to take care of our families? If you think about it, even someone who owns a pet has responsibilities… We all have that something that requires our attention, efforts and energy, and takes up a substantial part of our minds!

This pretty much means that at any given point something comes up and pulls us away from what we were doing for ourselves and we eventually start to postpone the gym, that trip we’ve been meaning to take, that dance class we’ve been wanting to join, the massage session at 6 this evening… whatever shape or form this postponement takes, it has the same impact: it is a form of self-neglect… Surely, I am not referring to the occasional moments… we’re talking chronic here!

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Abu Dhabi… ‘THE’ place to be?

With so much expectations resting on major investments in Abu Dhabi; there are both the supporters and the skeptics; the former standing their ground and waiting for the good times to roll and the latter standing by even away so as to avoid the debris of the big collapse they have unfoundedly predicted even rumored!

We are speaking of a city that has been dubbed one of the richest cities in the world here… One that has the second-largest economy in the GCC after Saudi Arabia and mostly a city that produces 97% of its country’s oil output with so much reserve to last another 100 years! Whether the people of Abu Dhabi go to work today or not, they are pumping more than 2.7 million barrels of oil a day…

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BREASTFEEDING – A DUTY NOT A CHOICE

Over recent years, the number of breastfeeding mothers has been on a major decline with so many mothers opting for formula-feeding their babies as an easy exit. I have personally been a great endorser of breastfeeding and find myself encouraging new mothers to go for it at least for the first six months. It is disappointing to see the growing number of mothers who make the typical statement of “there was no milk”! The biggest mistake here is that a lot of women think that giving formula with breast milk is fine – reality check: it is not! The main reason why there sometimes “is no milk” is because there was not enough stimulation to produce it. When the baby has formula to rely on, the stimulation to the breasts is not sufficient to create enough milk and that is where so many mothers fall short.

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Love… You Don’t have to “FALL” into it… You Can “WALK” right in!

Thanks to the outstanding work the movie and media industry have done over the last few decades many of us were driven at some point in our lives to venture on the quest to find “the one”! The thought of possibly marrying someone who is not “the one” can be terrifying… Over time, I believe we wound up having a relationship with LOVE – one that inspired movies, songs, greeting cards and paved the way for so many industries all selling LOVE!

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